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Social Media & Pharma: What is "Fair and Balanced" in Today's New Marketing World?

Wednesday, January 20, 2010 from 6:00 PM to 9:00 PM (ET)

New York, NY

Ticket Information

Ticket Type Sales End Price Fee Quantity
Individual Ended $20.00 $0.00
Guests of Epstein Becker & Green, P.C. Ended $0.00 $0.00
Guests of NYCHBL Ended $0.00 $0.00

Event Details

This event is completely sold out. There is no on-site registration.

 

We hope to send updates via Twitter. Follow us at @nychbl.


 

No topic is more exciting today than how the pharma industry can and should integrate digital, social media and mobile technologies into its marketing mix. Patients and physicians are heavy users of technology, so how do we use these in a compliant and effective way? Although the FDA held hearings on social media in November 2009, it is unlikely to result in immediate guidelines. A better approach is to hear from experts in the field on a fair and balanced way to incorporate social media. We have selected speakers to provide all relevant perspectives: government, pharma regulatory, health content, healthcare marketing.

This is a not-to-be-missed program, whether you're a social media novice or digital veteran.

Program
Moderators

Event Sponsor

Our sincere thanks to Epstein Becker & Green, P.C. for sponsoring this event.

 

Epstein Becker & Green, P.C.

When & Where



Ketchum
1285 Avenue of the Amercias (51-52nd St)
4th Floor
New York, NY 10019

Wednesday, January 20, 2010 from 6:00 PM to 9:00 PM (ET)


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Hosted By

NYC Health Business Leaders



NYC Health Business Leaders was formed in 2009 to showcase the city’s thriving health economy and increase the visibility of the people who drive it. Through our relevant and inspiring programming, we provide healthcare leaders with access to thought-provoking ideas and people. Few groups try to bridge the gap across sectors, but that is what NYCHBL does so well. We encourage communication across healthcare sectors to help break down silos and foster collaboration. Our events attract the best and brightest from the C-suite and upper levels of management as well as physicians, venture capitalists, entrepreneurs, researchers, scientists, consultants, attorneys, academics, and many others.